This internal marketing audit looks to resolve following key activities: It needs to ascertain whether the current marketing strategies are effective or they require some modification. Strategy ReviewĪn organization functions in a dynamic environment. A strategy modified and re-worked based on positive or negative feedback. The company can start working towards implementation of marketing strategy, if it already has an online presence.Ī strategy would be considered incomplete, if there is no continuous monitoring of the same. To achieve internet channel objectives, companies develop the internet marketing plan.Īfter developing and defining internet marketing plan, the next step is to analyze the online presence of the company. The strategy developed to achieve business objectives through marketing is called as a marketing plan.Īn internet marketing strategy building begins with understanding the current market scenario.Īfter analyzing market scenario, companies develop marketing plan and specific internet related objectives. One of the key activities is in strategy development is marketing. To achieve these milestones, companies need to develop strategies around the key activities.
The overall business objectives need to be broken to milestones, the company has to achieve within a certain time frame. Strategy BuildingĮvery company needs to develop a logical framework for its operations as to meet its business objectives. The overall marketing plan now will be developed considering the strategic advantage of internet marketing. As companies begin to understand the full potential of internet marketing, a separate internet marketing plan may not be required. Therefore, it is essential that companies create separate the internet marketing plan. The internet is a new channel partner for many organizations. Many organizations have not made an effort to make internet as any function of the organization. The prime reason for this challenge is the thought process that has considered internet as an independent entity. The biggest challenge for the companies is to integrate internet marketing strategy with overall marketing strategy. Internet marketing is one form customer touch point where companies directly interact with existing as well as potential customers. An Organization needs to define specific objective from internet marketing and building communications as well as scheme around it. Hence online marketing is to be considered as a channel marketing strategy. The internet is considered as a channel partner.
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